About Us
Lulu and Emma is a small Australian slow fashion brand founded in November 2025. The concept began while in fashion school, just sewing pieces for me and my friends to wear. This grew into the idea of creating a small brand and sharing those pieces with more people!
Every sample is hand-sewn by us, allowing us to perfect each design, fit, and detail before it becomes a finished garment. We take the extra time to make sure every piece is as flattering as possible.
Some of our orders are handmade in-house, while others are produced in small quantities with manufacturing partners. This allows us to avoid unnecessary overproduction.
Everything we make is designed with a deep love for clothing that makes you feel your best.
Thank you for being here and supporting Lulu and Emma xo